Campaign Overview

Client: UMG
Industry: Music

Universal Music Group – “Universal Language” Campaign
For this project, our prompt was to transform UMG into an event experience and communicate why their work matters beyond the front-facing record label. We focused on the idea that UMG is powered by many different departments—finance, IT, HR, communications, and creative talent—all speaking different “languages,” yet united by one thing: music.

To bring this concept to life, we rebranded UMG around the idea that music is the Universal Language. Our campaign centered on creating a concert-style internal event designed to bring employees together through the one thing they all share: a love of music.

We developed a full suite of event materials, including:

• A redesigned invitation package with custom merch, introducing the new visual identity and setting the tone for a music-driven experience.

• Email marketing pieces to build anticipation and communicate event details.

• Venue branding concepts, from signage to touchpoints that highlighted the diversity of UMG’s internal teams while uniting them under one message.

Overall, the campaign showcased how music bridges departments, personalities, and skill sets—celebrating the people who make UMG run and reminding them that music connects everyone.

Design Solution