Courtside Creative
Courtside Creative was the final capstone campaign for my last semester in the Texas Media & Advertising Program. I served on the Creative Team, where our role was to concept, design, and execute the creative assets for the campaign.
Campaign
Project Overview
Client: Texas Athletic Department
Timeline: 6 Months
My Role: Creative Team, Young adult audience segment
Courtside Creative was a six-month capstone project that simulated running a real ad agency. Our class was divided into PR, Creative, Analytics, Research, and Leadership teams, and together we built a full campaign for Texas Athletics focused on driving ticket sales and improving the in-game experience for young adults and families with kids.
I served on the Creative Team, where I focused on the young adult audience, helped create the campaign slide decks, and presented in the final pitch to Texas Athletics. I also developed two major creative concepts for the campaign: the HEB partnership and the Bumble collaboration.
