Project Overview

Texas Creative is a highly selective program within the advertising department where students apply to join a four-semester journey that simulates the real dynamics of a creative ad agency. It’s known as one of the most respected creative advertising portfolio programs in the country, and it pushes students to think, create, and collaborate at a professional level.

To apply for Texas Creative, I had to respond to ten completely different creative prompts—each with its own required format, style, and deliverable. The prompts ranged from writing a haiku and a six-word poem to designing a movie poster, rewriting a film, and more. To show both range and cohesion, I chose to tie every prompt together with a single concept: a Western theme.

These were the ten prompts I had to answer:

• Yellow: Intro photo

• Red: Tagline for Austin

• Teal: Haiku

• Orange: Six-word poem

• Blue: Movie poster

• Pink: Invite something that doesn’t need an invite

• Green: Rewrite a movie (I chose Rango)

• Brown: The most creative thing I’ve done

• Gray: Create something using a provided photo

• Purple: Create something using “four wheels”

This application challenged me to think conceptually, tell stories across formats, and maintain a unified creative world. That fully Western-themed submission is ultimately what earned me a spot in the Texas Creative program.